WORKSHOP
Storytelling for transformation
Most people don’t resist change because they disagree with it. They resist it because it hasn’t been made real to them yet. That is a communication problem, and skilled storytelling solves it.
There is no shortage of story structures. Most of them tell you what order to put your content in. Jim's Story Star structure does something different. It gives your leaders a flexible method for building narratives that are purposeful by design, creating the conditions for an audience to think differently, feel something real, take action, and remember the message long after the room has emptied.
The techniques come from professional performance, tested under real pressure and refined for a business audience. Your people will leave with a structure they can apply to any communication challenge, and the delivery skills to make it land.
What your leaders will learn
- The neuroscience of why some messages land and others are forgotten before the next meeting
- The Story Star Structure approach that gives every message a clear shape
- How to open a gap in your audience’s attention and sustain it through to your close
- Physical and vocal delivery that makes the story believable, not just audible
- How to close in a way that moves people from listening to taking action
The most powerful version aligns the stories your leaders build during the session directly to the specific strategic objectives your organisation is working toward. The output of the day is not just a set of skills, it is content that is ready to use. That alignment starts with a conversation before anything else.